Executive Visibility ProgramOperating Model

Executive Visibility Engine

Building our thought leadership operating model.

Why NowFoundation
Why Now

Accelerate sharpened the company's direction.
Now the public story has to catch up.

BigBear.ai has clearer focus on where it is going, what it can own, and why it matters. The next job is a proactive executive storytelling system that turns internal clarity into external momentum.

Internal Clarity Accelerate sharpened the strategy, priorities, and business focus.
Story Gap The market needs a clearer, more consistent signal about the company BigBear.ai is becoming.
Executive System The right leaders can carry that story with the credibility, specificity, and pace the moment requires.
Program OverviewStructure
Program Overview

Twelve leaders. One program.

Each executive has a bespoke thought leadership platform. The program mobilizes those platforms into a repeatable system.

Kevin McAleenan
Kevin McAleenanEnterprise Strategy
Jason Layman
Jason LaymanGenAI Platforms
Troy Miller
Troy MillerHomeland Security
Robert Wedertz
Robert "Weeds" WedertzNational Security
Ryan Legge
Ryan LeggeMission Readiness
Joe Kelleher
Joe KelleherIntelligence
Carl Napoletano
Carl NapoletanoDigital Twin
Mark Gallagher
Mark GallagherTrade & Travel
Sean Ricker
Sean RickerFinancial Discipline
Jo Ann Bjornson
Jo Ann BjornsonPeople & Culture
Whitney Palacios
Whitney PalaciosStrategic Security
David Smason
David SmasonCargo Intelligence
Every leader plugs into the same support layer
Strategy Platform Development Editorial Brainstorms Content Creation Creative Packaging Paid Amplification Community Management Measurement & Optimization
Editorial North StarStrategic Frame
Editorial North Star

Show what mission‑ready means in real operating conditions.

BigBear.ai thought leadership should make the operator's reality visible: the pressure, constraints, threats, systems, people, technology, and execution required to deliver when decisions matter.

What this looks like across the bench
Kevin McAleenan
Kevin McAleenanPublished
Ignoring the Operator's Reality is a Strategic Vulnerability We Cannot Afford
Shows operator insight as strategic advantage.
Troy Miller
Troy MillerPublished
Supply Chain Security is National Security
Shows cargo visibility as mission readiness.
Jason Layman
Jason LaymanSample
GenAI Has to Work Where the Mission Happens
Shows secure AI inside mission workflows.
Sean Ricker
Sean RickerSample
Executional Rigor Is a Mission Capability
Shows financial discipline as operating proof.
Jo Ann Bjornson
Jo Ann BjornsonSample
Building Teams That Can Deliver Under Pressure
Shows talent and culture behind delivery.
Carl Napoletano
Carl NapoletanoSample
Digital Twins Give Operators Time to Decide
Shows simulation as decision advantage.
Support TiersOperating Model
Support Tiers

Start focused.
Scale with proof.

The long-term ambition is full support for all 12 leaders. To launch, we recommend concentrating resources by tier, proving the operating model, and creating quiet momentum as leaders see the program working.

Gold

High Touch

For leaders who should anchor the near-term thought leadership engine.

3xArticles per quarter
4xShort-form posts per month
4xEngagements per month
3xEditorial meetings per quarter

Monthly platform development and rapid-turn editorial support.

Priority activation across owned, earned, paid, and Applecart moments.

Best fit for leaders with market visibility and frequent proof points.

Kevin McAleenan
Jason Layman
Robert Wedertz
Troy Miller
Silver

Steady

For leaders with active platforms tied to milestones, proof points, and priority campaigns.

2xArticles per quarter
2xShort-form posts per month
2xEngagements per month
2xEditorial meetings per quarter

Twice-quarterly brainstorming and message calibration.

Milestone-driven content packages tied to business proof.

Selective amplification when the leader is the right voice for the moment.

Ryan Legge
Joe Kelleher
Carl Napoletano
Mark Gallagher
Bronze

Ready

For leaders who should stay mapped, prepared, and available for the right moment.

1xArticle per quarter
1xShort-form post per month
1xEngagement per month
1xEditorial meeting per quarter

Quarterly topic review to keep platforms current.

Light-touch content support for role-specific moments.

Clear path to increase support as readiness and demand grow.

Sean Ricker
Jo Ann Bjornson
Whitney Palacios
David Smason
Executive PlatformsAt a Glance
Executive Platforms

Each leader's program, at a glance.

The cards translate the north star, support tier, audience, perception problem, topic lanes, activation moments, and cadence into a working platform for each executive.

Operating ModelEditorial Meeting
Operating Model

A repeatable loop turns executive expertise into market-facing content.

Every executive follows the same path from editorial meeting to publishing, amplification, measurement, and the next idea. The tier determines how often the loop runs, not how the model works.

Editorial operating loop
Bench ActivationsMajor Moments
Bench Activations

Major moments activate the bench.

The network gives BigBear.ai a repeatable way to match each business or news moment to the right voices, platforms, content packages, and channels so the bench can amplify the story together.

Kevin McAleenan
Kevin McAleenanEnterprise Strategy
Jason Layman
Jason LaymanGenAI Platforms
Troy Miller
Troy MillerHomeland Security
Robert Wedertz
Robert "Weeds" WedertzNational Security
Ryan Legge
Ryan LeggeMission Readiness
Joe Kelleher
Joe KelleherIntelligence
Carl Napoletano
Carl NapoletanoDigital Twin
Mark Gallagher
Mark GallagherTrade & Travel
Sean Ricker
Sean RickerFinancial Discipline
Jo Ann Bjornson
Jo Ann BjornsonPeople & Culture
Whitney Palacios
Whitney PalaciosStrategic Security
David Smason
David SmasonCargo Intelligence
MeasurementProof System
Measurement

Track momentum, not just activity.

Measurement should show whether the thought leadership engine is publishing consistently, reaching the right audience, driving attention back to BigBear.ai, and building momentum leader by leader.

Program roll-up Illustrative dashboard using sample 90-day launch data.
All 12 leaders
Follower Growth
+18.4K +14%
Posts Published
96 82% plan
BigBear.ai Views
38.6K +31%
Impressions
4.2M +22%
Engagements
164.8K +18%
Engagement Rate
3.9% +0.6 pts
Executive snapshots Mini dashboards show who is building audience, publishing to plan, and driving quality engagement.
Illustrative
Kevin McAleenan
Kevin McAleenanGold · Enterprise Strategy
+3.2KFollowers
14Posts
4.6%Eng. rate
Jason Layman
Jason LaymanGold · GenAI Platforms
+2.6KFollowers
12Posts
4.2%Eng. rate
Troy Miller
Troy MillerGold · Homeland Security
+1.9KFollowers
11Posts
4.0%Eng. rate
Robert Wedertz
Robert "Weeds" WedertzGold · National Security
+1.7KFollowers
10Posts
3.8%Eng. rate
Ryan Legge
Ryan LeggeSilver · Mission Readiness
+1.3KFollowers
8Posts
3.7%Eng. rate
Joe Kelleher
Joe KelleherSilver · Intelligence
+980Followers
7Posts
3.5%Eng. rate
Carl Napoletano
Carl NapoletanoSilver · Digital Twin
+860Followers
6Posts
3.4%Eng. rate
Mark Gallagher
Mark GallagherSilver · Trade & Travel
+790Followers
6Posts
3.3%Eng. rate
Sean Ricker
Sean RickerBronze · Financial Discipline
+520Followers
4Posts
3.1%Eng. rate
Jo Ann Bjornson
Jo Ann BjornsonBronze · People & Culture
+480Followers
4Posts
3.0%Eng. rate
Whitney Palacios
Whitney PalaciosBronze · Strategic Security
+450Followers
3Posts
2.9%Eng. rate
David Smason
David SmasonBronze · Cargo Intelligence
+410Followers
3Posts
2.8%Eng. rate
Next 90 DaysActivation Path
Next 90 Days

Launch the program while building the operating rhythm.

The first 90 days are not a waiting period. We align the model, prepare the executive bench, and activate leaders who are already ready while bringing the rest of the network online.

0 to 30

Align and prepare

  • Get feedback on program direction and operating model.
  • Confirm, add, or remove executives from the 12-leader bench.
  • Align on first-draft executive platforms and support tiers.
  • Audit and prepare LinkedIn profiles for priority leaders.
31 to 60

Onboard and build

  • Onboard priority executives into the program.
  • Hold first editorial meetings for launch leaders.
  • Build initial article and short-form content packages.
  • Establish review paths by executive.
61 to 90

Launch and learn

  • Launch first-wave executive platforms as ready.
  • Activate leaders around milestones, news, and business moments.
  • Use paid, Applecart, owned, and earned where appropriate.
  • Review early signals and adjust platforms, tiers, and cadence.
Always on Keep already-active leaders moving, publish ready content, and respond to real business moments while the full program comes online.